The Best Sports Bar Near Javits Center, Hudson Yards, Madison Square Garden & Times Square

NYC

Interior of a long, narrow bar with a polished wooden counter, black bar stools, exposed brick walls, and a metallic patterned ceiling.
Night view of Theory Lounge bar entrance with neon 'BAR' and 'OPEN' signs, a happy hour chalkboard sign, and a no bikes sign on the railing.

THEORY Lounge & bar

ABOUT

Catch all the live-action of the NBA Finals and the World Cup at Theory Lounge & Bar, the ultimate sports bar in Midtown West, NYC. Located just steps from Madison Square Garden, Times Square, and Hudson Yards, we are the perfect spot to unwind.

Enjoy our daily drink specials, featuring classic craft cocktails, cold beers, premium wines, and exclusive deals, all day and night. Looking to host a memorable gathering? Our versatile Manhattan venue is perfect for private parties and corporate events.

Find us at 331 W. 38th St. between 8th and 9th Aves. in NYC. View our menu and book your party.
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BUSINESS Hours
Sunday to Wednesday 2 pm to Midnight
Thursday to Saturday 2 pm - 2 am

Drinks Specials
All day, all night

THEORY Lounge & bar

THEY LOVE US
ON GOOGLE!

"best place in the area!"

This place is an incredible vibe. The staff bartenders pay attention and make sure your time here is incredible! Hands down best place in the area! They can even point you in the right direction of some great food!

Nate K.

"Great NYC bar experience"

My wife and I were visiting from Miami, and walking back to our hotel from Times Square / Theater District, we heard really cool music coming out of this bar. We went in, and the people, vibe, and decor were super cool. The bartender was generous with our Jameson Black Barrel drinks and even made us Manhattans as a one for the road!

Paul A.

Assorted bottles of whiskey, bourbon, tequila, and other liquors lined up on a bar counter with a drink menu board in the background.
A pint of dark Guinness beer with foam head on a bar counter with blurred colorful bottles in the background.
Four friends sitting at a bar, smiling and clinking their glasses of beer together.
Rustic bar corner with exposed brick wall and wooden stools, a TV mounted on the wall showing an NFL game.
Close-up of cocktails and a bowl of chips on a bar counter with colorful bottles and a TV in the blurred background.
Cozy bar interior with wooden tables, stools, exposed brick walls, and warm ambient lighting.
Assorted bottles of whiskey, bourbon, tequila, and other liquors lined up on a bar counter with a drink menu board in the background.
Interior of a long, narrow bar with a polished wooden counter, black bar stools, exposed brick walls, and a metallic patterned ceiling.
Glass of whiskey with ice on a wooden table with two additional glasses and a whiskey decanter in the background.
Dimly lit bar interior with red walls, two vibrant paintings on the left, and patrons sitting at tables and the bar.
Glass of dark soda with ice cubes, a lemon slice, and a rosemary sprig garnish on a dark surface.
Exposed brick wall with purple lighting, decorated with sketches, a posted menu, and candles on a wooden surface.
Dimly lit narrow bar area with high tables, black cushioned stools, exposed brick wall, and a TV screen displaying a golf championship.
Glass of whiskey with ice cubes on a bar counter surrounded by a cocktail strainer and another empty glass.
A bar counter with beer taps including a duck-shaped tap handle, and illuminated hanging lamps above.
Various liquor bottles including Bombay Sapphire gin, Tanqueray London Dry Gin, Ketel One vodka, Tito’s Handmade vodka, and Grey Goose vodka lined up on a bar counter with warm lighting.
Cozy bar interior with wooden counter, leather stools, hanging pendant lights, shelves with bottles and glasses, and TV screens.

THEORY Lounge & bar

PRIVATE PARTIES

Book Now

Party inquiries for 10 guests or more.

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CELEBRATE WITH US!

Let us host your private party or corporate event in a comfortable atmosphere to enjoy great drinks and cocktails. You're welcome to bring in your food, have your event catered or order in.

Cozy bar interior with wooden tables, stools, exposed brick walls, and warm ambient lighting.

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Entrance to Theory Lounge with black double doors and stone facade on a city street.